- TheBetterWeb
- Posts
- Issue #23
Welcome back to TheBetterWeb newsletter!
This is the round-up of my Better Web week. Five links about communication, tech, and tools for a progressive world. If you are an activist or trying to make the world a better place, I provide you with information and references for your daily business.
Feel free to forward the newsletter, share it, or recommend it to friends and collaborators. I'm also grateful for any feedback. To do so, just hit reply in the email program, or text me via Linkedin or Twitter.
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And here we go.
1. What happened this week?
Visual protocol of the recent migrant boat tragedy
On June 13, the fishing boat Adriana sank in the Mediterranean Sea. Hundreds of migrants drowned, and only a few were saved. Many reports and research show that this was an avoidable accident because Frontex and the Greek Coast Guard had the boat in view long before the accident. Nothing was done.
This report shows an accurate visual log of events. It is depressing but important to realize what exactly happened.
It is time for Europe to stop this horror and we should all do our part.
2. Campaigning
Strong campaigning doesn't have to be expensive
This is a very depressing clip for a mental health campaign. This topic is serious, and that’s why I advise everyone to take good care of themselves and the people around them.
In addition to the actual topic, this spot tells us that strong and emotional marketing can be done easier than many people think.
Apply this to your special purpose or the major issues of our time.
3. Campaigning II
Confrontation
Another way to generate attention for your concern is to go where decision-makers meet. Take such occasion to even shoot the right videos for your next communication action.
This is about Clean Creatives and their recent actions at Cannes Lions Festival.
4. Campaigning III
Top-notch video
Large NGOs have larger budgets for their marketing. Greenpeace shot a high-quality music video and packed its message into it. It's expensive, but nice to watch.
The idea is good, but in the end, the video doesn't live up to its claim.
You can also ask: Should you really spend a lot of money on a few minutes of film? Shouldn't Greenpeace use the money elsewhere?
5. Climate crisis
Record temperatures
We had three record hottest days this week in a row.
Even the last should now understand that it is urgent to act quickly. Climate activists need more publicity, and more advocates and governments around the world need to legislate.
Just nice!
Sell! Sell! Sell!
A not-funny but funny visualization of the mad world of capitalism can be found here.
Thanks for reading this.
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See you next week!